Currently design lead/manager at Carousell

I create structures and simple designs for complex problems.

At Carousell, I manage a small team of 2-3 designers. I’m in a 50/50 split for hands-on versus management.

I own strategy and execution for monetization (ads, billing, subscription), seller experience (core flow, productivity tools) and trust (fraud prevention & content moderation).


Ongoing AI design work

I’m working on a few exciting AI projects and wrote a WIP note here.

Case Studies

Design simple and effective Ad ecosystem

Carousell

Rearchitect a shared ‘Me’ page

Carousell

Maintain trust while monetize with AI

Carousell